Approach

Tiny Experiments for Big Results

Abstract advice is useless. Custom experiments supercharge success.

If you've ever struggled to put advice like “Be more confident,” “Read the room,” and “Have more emapthy” into practice, you should know — it's not your fault.

It's too vague. It's to general. It doesn't make any room for your situation, your context, your needs. No wonder it doesn't work.

Scaling your influence and impact starts by following the science. That's why Andrea's program is built around experimental design and community.

The Impact & Influence loop: Identify — describe your communication challenge precisely. Interact — run a communication experiment. Improve — gather data and integrate learnings.
"Andrea's coaching is effective because she helps me spot assumptions I didn't even know I had. She helps me design communication experiments that feel way too easy to have such a big impact."
— Ted M. Young Technical Coach & Creator of JitterTed's TDD Game

Transformation with Less Effort

An introverted engineer who hated networking.

General advice that didn't work

  • "Put yourself out there."
  • "Be more outgoing."
  • "Fake it till you make it."

The results

  • Rehearsing conversations was mentally exhausting
  • Missed the moment to connect, again and again
  • Internal belief: I'll never be able to break the ice

Andrea's experiment that changed everything

  • Identify — Rehearsed conversations are pure conjecture
  • Interact — Mirror nods, smiles, and glances. Nothing else.
  • Improve — Observe energy and number of conversations

The results

  • Starting conversations became easy — even fun.
  • Met co-workers who wanted to help his passion project
  • Made amazing new relationships outside of work
"Attending my company's annual conference sounded like hell on earth for my introverted self. Instead, it was one of the most rewarding experiences of the last few months and probably a peak of my entire life in communication. Now that I've rested, all I feel is the joy and energy of connection — a weird sensation for an introvert!"
— Ellis Lempriere Associate Software Engineer, OpenSesame

What Working Together Looks Like

You bring

Your context, your real conversations, and your curiosity.

Andrea brings

Structure, accountability, and deep expertise in how human systems work.

The community brings

People running the same kinds of experiments — swapping what works like recipes.

"Andrea understands communication the way I understand code: there are patterns, rules, structure. She sees what I can't see on my own, and helps me build a mental model for whatever I'm facing. What felt chaotic suddenly has structure. Before tactics, she helps me understand myself: what I value, where I stand. Then she gives me a concrete experiment, and the fast feedback loop helps me learn quickly."
— Lada Kesseler Lead Developer, Logic20/20

Ready to run your first experiment?

Book Your Coaching Experience →